Involve the Customer in Product Development

SPLAT combines the efforts of its employees and customers within a business process aimed at developing new products. Eugeny Demin promotes the following principle: “I don’t do it for you; we do it together.”

“To create a black toothpaste or a pepper one, you should be ready to challenge the established rules of the game and understand the dream of every consumer. Our consumers share their ideas with us: for example, recently we launched a competition to create a youth line of toothpastes. Any visitor to our website can suggest a name for a new toothpaste, as well as a taste and color. Then company employees will vote and choose the best suggestions, which will then form the basis of the new product line.”

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